Video shot/edited by Jennifer Hahn. (video link)
A world where you can slip on a tank top and gym shorts that track all of your workouts is a reality now—but it comes at a steep price. Hexoskin was one of the first companies to put out a range of smart exercise clothing, complete with shirts and tanks for men and women that monitor not just steps and calories but also heart rate, breathing, and more.
But being one of the first means jumping over many hurdles—not just in getting a product right, but also in getting users to buy it. A Hexoskin bundle includes a sensor-laced shirt, "brain pack" with the battery and Bluetooth sensors, and a charging cable costs for $399. That's a lot of money to pay for a garment that's going to get sweat on more often than not, but Hexoskin is hoping the technology underneath the surface will persuade serious gym-goers and athletes to take the plunge.
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