A new study published in Nature demonstrates that individuals with social ties to environmental organizations are more likely to have plans for reducing their own contributions to climate change.
As the data on climate change has continued to come in, researchers have sought to understand the public’s resistance to taking action, and the determinants of their attitudes toward climate change. The new study, published by researchers from the University of British Columbia, examines how social network ties influence these attitudes. The data used to probe this question came from two surveys: one of environmental organization members and a second of the Canadian public.
In their survey of environmental organization members, the researchers found that the majority (81 percent) rated themselves as advocates for environmental protection within their social networks, speaking out about environmental issues and encouraging those in their social networks to engage in environmentally conscious acts. Approximately half of identified environmentalists reported encouraging a member of their social network to participate in an organization’s activities.
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