Runtastic may seem like a random competitor in the fitness tracker world. Most people know it as one of the better run-tracking mobile apps available, but typically new hardware launches with a companion app and not the other way around. The company came out with the Runtastic Orbit a few years ago, and it's still around even though the Fitbit lookalike didn't make much of a splash.
This time, Runtastic is trying its hand at style. The new Moment series of monitors looks to challenge likes of Withings and now Fossil with elegant, "normal" looking wearable options that track basic fitness metrics. Ranging in price from $129 to $179, the Moment series is certainly affordable as far as fitness-trackers-with-finesse go, but some might be taken aback by Runtastic's incorporation of a subscription model into these devices—I know I was.
Beautiful on the outside
The Moment series marks Runtastic's first attempt at fashion, and it's a solid effort. The four types of devices—Fun, Basic, Classic, and Elite—all have their own personalities yet look cohesive together as a family of timepieces. While Moment Fun and Basic have casual silicone bands and come in multiple colors, Moment Classic and Elite have fewer variations but feature more elegant hardware and leather bands. The fashionable side of wearables is heating up, and companies like Huawei and Fossil are coming out with very stylish devices. Runtastic was smart to jump on the bandwagon early and with a line of trackers that provides an option for different fashion preferences.
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