(credit: Survey Monkey)
Now that Nintendo's plans for smartphone app development have gone from persistent rumor to actual reality, it's time to start thinking about whether mobile profits can help the company's flagging console business. Earlier this week, SurveyMonkey Intelligence gave us some early information on that score, providing download, user, and revenue estimates for Nintendo's recently launched Miitomo social networking app/game.
At first glance, the results look promising for Nintendo's mobile move. Miitomo has already attracted 4 million total monthly users, with about 1 million using the game on any given day. On average, a Miitomo user spends eight minutes with the app across two or three play sessions.
More importantly to Nintendo's bottom line, plenty of those users are also paying for cosmetic items in the otherwise free-to-play app. SurveyMonkey estimates that Miitomo is already bringing in $40,000 a day in revenue, mostly from iOS users. That's enough for the SurveyMonkey analysts to write that "King, Zynga, Storm8, EA and Glu should be worried... In a nutshell, Miitomo is crushing it and Nintendo seems to have a hit on its hands!"
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