Wednesday, May 25

Google Maps goes down scenic route with ad-heavy “promoted pins”

Google plans big changes in the way it delivers ads to users of core services such as Maps and Gmail.

The company said it would bring a feature dubbed "promoted pins" to its popular Maps app, allowing businesses to pay for additional presence when a user makes a relevant search.

Google's senior ads VP, Sridhar Ramaswamy, was careful to make the strategy sound benign. He said in a blog post:

Read 6 remaining paragraphs | Comments

No comments:

Post a Comment