May 5 will see the launch of Ars Technica UK, our first overseas initiative aimed at broadening and deepening our reporting on all things technology. A major milestone, the launch comes just one month shy of Ars Technica's 17th birthday. It's hard to believe I've been doing this for nearly half of my life, but even more unbelievable is that I've never been more excited for Ars Technica as I am today. The US side of Ars Technica just finished crushing our previous quarterly records in traffic and revenue, and we've put together an amazing team to lead our efforts in the UK. We're going to have a community party in London to kick it all off, and we hope to see as many of you there as possible. You'll find more details about the party near the end of this post.
First, however, I want to explain a bit about what Ars Technica UK is and how it will work. Ars Technica UK is about bringing everyone more content and more insight into technology in the way only Ars Technica does. But it is also about introducing Ars Technica to a new audience in Britannia, and it will cover stories of interest particularly to a UK audience, too. As a result, we will have two front pages, the one you know and love now, but also a new home at arstechnica.co.uk. You can choose whichever edition you wish to follow, or you can jump back and forth as often as you like.
We are working hard on the platform-side to keep the user experience essentially the same no matter where you are, and we have methods planned to make it easy for everyone to see all content, whether it was written by the UK or US, should they desire to do so. All user logins, forums, comments, etc., will remain the same. When we launch next week, we invite you to check it all out, and to let us know what you think on the OpenForum.
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