Last August, Microsoft announced efforts to remove misleading and deceptive applications from the Windows Store. Apps needed to have clear names and proper categorization, plus they couldn't use misleading icons.
Less than a year later, Microsoft has announced a new effort to remove misleading and deceptive applications from the Windows Store. While this new decrapification process isn't identical to the old one, it nonetheless feels very similar.
Much of the focus concerns icons. App icons should reflect what the app does, and they should be differentiated from other app icons. Mass-produced copy/paste style apps where a developer can create dozens of minute variations on the same base app are still allowed, but at least a little more effort will be required.
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