SAN FRANCISCO—App developers don't really have a home on the Play Store. Their apps have a home, but if developers want to show off what their company is about, they have little more to link to than a list of search results on the Play Store. At Google I/O, Google is looking to remedy this situation with the launch of Developer Pages on Google Play.
Developer pages remind us a lot of YouTube channel pages. Developers get a big banner at the top of the page, a profile icon, and the ability to add text that explains what type of apps they make. Dev pages automatically show a list of apps under the developer's account, but devs can also pick a particular app to feature, which gives them an easy way to promote that new page or app.
Google is also releasing a round of developer console updates that will focus on analytics and improving user conversion and monetization. There will be an "acquisition and conversion" report, which will let developers see where all of their Google Play users are coming from. The report will be split up among arrival sources, like paid links and ads, external links, and organic search traffic. It's like referral analytics for app installs.
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