Monday, July 6

Xbox Music is now Groove, as Microsoft recycles and rebrands

For a time, Microsoft's Music app on Windows 8 and Windows Phone was called Xbox Music. Then it became just Music, with little bits of Xbox Music branding still poking through. Today, Microsoft has given the service yet another new name: Groove.

Or perhaps it's Groove Music. The blog post announcing the change says "Groove" and we're told over Twitter that it's "Groove," but the screenshot in the blog post and the official website all currently say "Groove Music." Microsoft has also registered the domain groovemusic.com and has obtained access to the Twitter account @GrooveMusic.

For slightly more confusion, the subscription service giving access to the 40 million track library is now a Groove Music Pass, priced at $9.99 a month or $99 a year. Xbox Music Passes will continue to work regardless of the renaming.

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