Have you played any Zynga games lately? Yeah, we didn’t think so. And that’s exactly the problem: in two years, the social gaming company’s daily average users (DAU) has plummeted from 39 million to 21 million.
Consequently, on Thursday, Zynga announced that it had lost $26.8 million in the second quarter of 2015, and a total of $73.3 million in the first half of the year.
Assuming that rate of loss holds, the company is on pace to lose over $150 million in 2015, and that’s on top of the over $472 million the company already lost from 2012 through 2014.
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