Thursday, September 24

Netflix internal analysis reveals when viewers get hooked on series

(credit: Netflix)

Netflix offered some interesting viewer data via a press release on Wednesday, which the video-streaming service says is proof that its "all episodes at once" strategy about TV series' seasons is working.

Through analysis of 16 nations' Netflix watching habits over multiple months in 2015, the company found a key piece of data: which episode of a given series that, after seeing it, convinced 70 percent of viewers to stick it out and stream its entire season. Netflix's release noted that for Breaking Bad, that clincher was the second episode, while Orange Is the New Black and Dexter reached that mark with their third episodes.

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