(credit: Facebook)
Facebook's longtime stubbornness about its "like" button has finally crumbled—at least for users of the social network in certain European countries. The new feature, which Facebook says launched on Thursday as a "pilot test," is hidden behind the standard "like" button. When some users hold that button down for a moment, they reveal Facebook's newest addition: "reactions."
Facebook founder Mark Zuckerberg and co. have deemed seven expressions worthy of official button status for FB users only in Ireland and Spain: like, love, haha, yay, wow, sad, and angry. Long-tapping or long-clicking on "like" brings up animated faces for most of the new ones, with the exception of "love" as a heart and "like" as the blue, old-school thumbs-up.
Where's the "d'awwww" button?
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"We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun," chief product officer Chris Cox wrote in an announcement (which also includes video of the feature). Cox also indicated that, following a test period of indeterminate time, the company "hopes to roll [reactions] out to everyone soon." An official company description of the service was published at The Verge. It described usage insights, including how users had been filing bug reports for years to ask for non-like options. Weirdly, the post also revealed that the company turns to Ireland and Spain to test new features because those users have the fewest international friends.
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