In the ongoing battle for streaming music supremacy, Pandora may be among the oldest services, but it also has the least differentiators. Apple Music offers radio channels, Rdio lets you choose your music, and Spotify gives you that on top of offline play. But Pandora for most of its time has settled for curated, related-listening style channels where users could skip a limited number of songs and fine-tune the auto-selection.
Today, however, Pandora announced an acquisition that could hint at a change. For $450 million in money and assets, the company purchased Ticketfly, one of the leading live music ticket sites competing against the LiveNation Ticketmaster behemoths.
“This is a game-changer for Pandora—and much more importantly—a game-changer for music,” said Pandora CEO Brian McAndrews in a press release. “Over the past 10 years, we have amassed the largest, most engaged audience in streaming music history. With Ticketfly, we will thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans.”
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