Starting October 9, Sony is dropping the official retail price of the PlayStation 4 in the US to $349 from $399, and in Canada to CAD 429 from CAD 449. The price drops means that, in the US at least, the PS4 now costs the same as an Xbox One. The announcement follows a similar price drop in Japan earlier this month.
There's no word yet from Sony on whether the UK or Europe will get their own price drop, other than "we have nothing to announce at this time." Currently the PS4 currently costs £349 in the UK and €399 in Europe. If a price drop does happen, it's likely that Sony will announce it at its press conference at Paris Games Show later this month. The new UK price could be as low as £299, to match the Xbox One, but we wouldn't be surprised if it's a smaller drop—to £329 or thereabouts.
The US price drop follows a leak from US retailer Target, which placed an image on its website proclaiming a "$50 price drop on the PS4" in big letters next to box art for the upcoming Uncharted: Nathan Drake Collection hardware bundle. In addition to the standalone console, several hardware bundles have also seen a price drop. A full list of reductions is below.
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