T-Mobile US CEO John Legere. (credit: T-Mobile US)
T-Mobile US today unveiled “Binge On,” a feature that will automatically reduce the quality of video while allowing many video services to stream without counting against customers’ high-speed data limits.
The carrier said that videos will be capped at “DVD or better quality,” meaning they will generally be downgraded to 480p. Customers who want to stream at normal resolution and don’t mind using their data can turn the feature off. Binge On will be available to new Simple Choice customers beginning Sunday and will be extended to existing T-Mobile customers starting Thursday, November 19.
Binge On will be automatically enabled. Customers who want to shut it off must do so in their account settings at my.t-mobile.com.
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