Firm behind .sucks wants its TLD to be “magnet for conversation”

(credit: dotSucks)

Have something to complain about but haven’t found a top-level domain (TLD) with adequate panache? Fear not.

Nearly six months ago, .sucks became available, and, sure enough, people have been using it in spades to gripe about stuff. But in a new Monday blog post, Vox Populi Registry, the company that owns the venerable TLD, says that it doesn’t just want to be the place for complaining. No, it has a far more noble purpose in mind.

"We view it as a platform for innovation, a magnet for conversation, and a hub for discussion of those things that stir passion," the firm wrote. "By these measures so far, we have exceeded our modest expectations for the company."

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