(credit: Fitbit)
With all of the smartwatch and fitness tracker launches in 2015, one company was noticeably silent after releasing three activity-focused devices: Fitbit. The company had a huge year with the launch of its Charge, Charge HR, and Surge fitness trackers, and it also went public in June. Fitbit is back with its first new device of the year: the Blaze smartwatch. At $200, it sits in between the $150 Charge HR and the $250 Surge as a more stylish watch that can also track daily activity and intense workouts.
The Blaze is one of the more customizable devices in Fitbit's family. Its hexagonal module can be popped out of its band and inserted into others, and there are leather, silicone, and stainless steel options available. It's also the first Fitbit device to sport a color LCD touchscreen, positioning it against the Apple Watch more directly than any of the company's other devices.
Fitbit lists an ambient light sensor as part of the Blaze's specs, which could mean you have the option to keep the display always-on, making it a better timepiece. However, when compared to other devices that ape the appearance of analog watches, the Blaze certainly isn't the most fashionable device your money can buy.
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