(credit: HTC)
Fitness tech continues to have a strong presence at CES 2106, with some bigger names now jumping into the hardware field. Today, Under Armour revealed its partnership with HTC in the form of HealthBox, a fitness tracker, smart scale, and heart-rate chest-strap bundle that work together to connect with the revised Record app. Neither company is a stranger to fitness tech, but this is a first-time collaboration for them and the first connected devices from Under Armour in a long time.
HealthBox tries to take the guesswork out of creating a connected fitness ecosystem that’s easy to set up and use. The $400 box includes the UA Band, which rose from the ashes of the HTC Grip that was unceremoniously cut from the company's product line; the UA Scale, which monitors weight and body fat percentage to lead you towards a new goal weight; and the UA Heart Rate strap, which appears to be just like any other Bluetooth-connected chest strap that tracks pulse, heart rate zones, and workout intensity.
UA Band, which tracks steps, sleep, and workouts, and can receive smartphone notifications
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This is the most visible manifestation of Under Armour's connected fitness endeavors to date. Ever since the company purchased MyFitnessPal, MapMyRun, and Endomondo, Under Armour is looking to be a presence of the fitness tech world. All of the aforementioned apps can be connected to most popular fitness trackers including Fitbit devices, so you may not be aware of Under Armour's presence initially, but it's there. Now with HealthBox, users have the option to go all-in with Under Armour and its community of athletes.
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