That's not just a sale for Amazon Prime members—it's a full-on restriction of Amazon's version of a product. Amazon's been applying this restriction to random products for a while, but thanks to major PlayStation 4 games being slapped with it in the UK, more people are noticing. (credit: Amazon UK)
When investigating an Amazon Prime member, the online retailer isn't shy about highlighting the many benefits that come with a $99/year subscription. However, the Prime site does fail to mention one major "feature" to shoppers: on occasion, certain flash sales are Prime-only. If you don't subscribe to Prime, you can't purchase the item in question at all.
Amazon UK shoppers found this out the hard way on Friday when major PlayStation 4 video games Grand Theft Auto V, Far Cry Primal, Assassin's Creed Syndicate, Battlefield Hardline, and Rainbow Six Siege were put behind Prime-exclusive barriers. As of press time, you cannot purchase any of those games' PS4 "standard" editions directly from Amazon UK without a Prime subscription.
As videogamer.com reported, the games don't just receive a Prime-specific discount; they're wholly unavailable as direct-from-Amazon purchases without the subscription. (However, the videogamer.com report incorrectly states that those games' Prime-only status has been lifted for UK shoppers; it's still in place as of press time.) Thanks to Amazon's hearty third-party reseller options, UK game buyers can still grab the games in question at least.
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