(credit: Sara Robertson)
If you can’t beat ‘em, join ‘em. One of the last cultural holdouts of text-messaging, the movie theater, may be set for an invasion.
AMC Entertainment CEO Adam Aron has said he’s open to relaxing the ban on cell phone use in an effort to get more millennials into movie theaters. He wants this generation of movie-goers to attend “with the same degree of intensity” that the baby boomers did.
"When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear 'please cut off your left arm above the elbow,'" said Aron in an interview with Variety. "You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life."
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