SAN FRANCISCO—Apple announced its long-rumored, Beats-powered music subscription service at Monday's 2015 WWDC opening day keynote.
The announcement came at the end of the keynote in the form of a typical "one more thing" moment from Apple CEO Tim Cook, which he kicked off by telling the crowd, "We love music." From there, Beats co-founder Jimmy Iovine took the stage to talk about conversations he'd had with Steve Jobs in 2003 about the "ball of confusion" that the music industry had been facing at the time, shortly before iTunes' original launch.
"In 2015, music is again a fragmented mess," Iovine then said to the crowd before introducing Apple Music's video introduction, which featured Nine Inch Nails' Trent Reznor.
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