On Tuesday, Major League Baseball Advanced Media (MLBAM) announced a $600 million deal with the National Hockey League (NHL), which will give the baseball group the rights to hockey's out-of-market TV broadcasting and Internet streaming.
According to Variety, Major League Baseball's tech branch will pay $100 million per year to the NHL for six years for the rights to distribute the NHL's out-of-market games in US markets and in some international ones as well. The NHL will get a 7 to 10 percent equity stake in MLBAM.
MLBAM isn't just about sports—the technology division supplies the back-end for online streaming services from World Wrestling Entertainment Inc. to Sony's Playstation Vue Internet TV service. In December, the platform found its way into headlines as Fortune reported that HBO would have to scrap its in-house online streaming platform for HBO Now after alleged mismanagement of the project by HBO's former CTO. HBO ended up signing a contract with MLBAM to bring the highly-anticipated standalone streaming service to fruition.
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