Netflix CEO Reed Hastings. (credit: re:publica)
Netflix has periodically opposed zero-rating schemes in which ISPs exempt certain online services from data caps. But the US' biggest online video streaming company was a launch partner for T-Mobile's Binge On video zero-rating program, and this week it explained why it thinks T-Mobile's zero-rating is good for customers and video providers.
Netflix CEO Reed Hastings was asked in an earnings call this week why Binge On is different from Comcast's implementations of zero-rating.
"It's voluntary on the customer. Any customer of T-Mobile's can decide to turn it on or turn it off—that would be a big difference," Hastings answered. "They're not charging any of the providers; it's an open program. Many of our competitors such as Hulu and HBO are in the program also."
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