Video shot/edited by Jennifer Hahn. (video link)
The French company Withings made one of the first truly fashionable smartwatches. The $450 Swiss-made Activitè pulled double-duty as an elegant timepiece as well a basic activity and sleep tracker. It was luxurious to say the least. So to make its brand more accessible, Withings followed that release up with more affordable versions of the Activitè.
In many ways, the $80 Withings Go tracker is a departure from the design language of the Activitè series, but it still manages to look at home with the rest of the company's product line. The tiny disk tracker has all of the same activity monitoring features of the full watches, but without any of the high-end materials that push the other devices' prices over the edge. At less than $100 it's at the cheaper end of the fitness tracker market, but it has to compete with other trackers from big companies that want provide your go-to, affordable fitness device.
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