It’s not ok to make a cheap-looking phone anymore.
Now that Apple is finally making big phones, and even the cheapest Android phones feel nice, we all expect more from Samsung — and rightly so. A flagship phone has to be great or it’s going to get laughed out of the room. If the Galaxy S6 was another plasticky, boring phone like last year’s Galaxy S5 or if it merely introduced a few hardware tricks, it would have gotten laughed out of the entire neighborhood.
There is a version of the phone with a hardware trick, the Galaxy S6 Edge with a curved display. But that’s a distraction; the real story is that Samsung needed to learn that hardware prowess and software features are tools you use to build something great, not ends in...
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