If you're a developer building a new project, do you make a website or an app? There are pros and cons to both. The Web is great for its ease of access. Apps require searching in the app store, checking permissions, downloading, installing, and possibly uninstalling, while the Web is much more frictionless—just type in a URL, and if you don't like it, leave the page. Few users would hesitate to visit a new website the way they would think about installing a new app.
Apps are a lot "stickier" though. While a user may never come back to a website, an app gets to be on the home screen and can pull the user back into the app with notifications. With Chrome 42 for Android, Google wants to bring this same power to the mobile Web and bridge the gap between app and website.
Chrome 42 brings push notifications and "add to home screen" prompts to Web pages to try to bring some of the best features of apps to the Web. We covered some of the basics when Chrome 42 was in beta, but now the feature has hit the stable channel and is rolling out to everyone. We were also able to sit down with Alex Komoroske and Owen Campbell-Moore from the Chrome team to get some insight on how the team views the mobile Web and the rationale for these new features.
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