Last week's introduction of a concrete refund policy on Steam was an obvious win for consumers. Valve used to issue refunds for Steam purchases only in extreme situations, but now there's a blanket policy offering a money-back guarantee for any game purchased in the last 14 days and played for less than two hours (Valve will also "take a look" at refund requests placed outside this window).
But for developers, the idea that players can return games for any reason is a little scary. In the week or so since the policy was introduced, many developers have complained publicly about sky-high return rates on their games. Others worry about players trying to game the system; Octodad developer Kevin Geisler, notes that the vast majority of returns for his game so far have been outside the prescribed two-week window.
It's a bit early to know if these trends will continue or if it's just a reflection of previous pent-up demand for refunds (and the attention the policy is getting in the press). For what it's worth, Steam Spy's estimates show a slight uptick in total game ownership across the Steam library since the refund policy was announced (though some individual games have shown downward sales trends according to the tracking site).
No comments:
Post a Comment