Last week, Ars published a story about the newest version of SteamVR, a virtual reality system made by Valve Software. The piece includes interviews with game designers praising the new system as well as writer Sam Machkovech's own experience using SteamVR at Valve's office in Bellevue, Washington.
For VR enthusiasts, it was all good news—but the article got some surprising pushback.
On June 16, Ars Technica was contacted by IMAX Corporation. The company said our story required a retraction, because it included a brief reference to IMAX—included without IMAX's permission. "Any unauthorized use of our trademark is expressly forbidden," IMAX's Associate General Counsel G. Mary Ruby wrote in a letter (PDF).
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