Last weekend I attended EdgeConf, a conference populated by many of the leading lights in the Web industry. It featured panel talks and breakout sessions with a focus on technologies that are just now starting to emerge in browsers, so there was a lot of lively discussion around Service Worker, Web Components, Shadow DOM, Web Manifests, and more.
EdgeConf’s hundred-odd attendees were truly the heavy hitters of the Web community. The average Twitter follower count in any given room was probably in the thousands, and all the major browser vendors were represented—Google, Mozilla, Microsoft, Opera. We had lots of fun peppering them with questions about when they might release such-and-such API.
There was one company not in attendance, though, and it served as the proverbial elephant in the room that no one wanted to discuss. I heard it referred to cagily as “a company in California” or “a certain fruit company.” Its glowing logo illuminated nearly every laptop in the room, and yet it seemed like nobody dared speak its name. Of course I’m talking about Apple.
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