Marketing partnerships between gaming companies and snack and soft drink makers are nothing new, as anyone who's ever choked down a can of Mountain Dew Game Fuel can tell you. But a new promotion between Activision and Red Bull takes the idea to a new level, offering an exclusive Destiny quest to players who buy the drink months earlier than the general public.
After the September 15 release of Destiny's "The Taken King" expansion, players who purchased specially marked cans of Red Bull will be able to redeem a code to download the mission, which is currently being referred to as "Epic New Quest" (hopefully not the final name, but you never know). That mission won't be available to the general public until January 1, 2016. Players will also be able to get one-time Destiny XP boosts on specially marked Red Bull cans starting in July.
The snack-industrial complex has been directly involved in the making of games before, dating back at least to the release of Ralston Purina's promotional Atari 2600 game Chase the Chuck Wagon (now one of the rarer console games out there). In 1996, Chex created Chex Quest, a full, cereal-themed conversion of Doom included on a CD-ROM in boxes of the cereal.
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