On Wednesday, Sony announced that it would be forming a subsidiary called Aerosense Inc. to build drones equipped with sensors for enterprise customers. Sony added that it would be teaming up with a Tokyo-based startup called ZMP, which will own half of the subsidiary.
Aerosense will be grown out of Sony's mobility unit, which also makes sensors that are found on Apple and Samsung smartphones today. But despite its origins in a more consumer-oriented branch of Sony, Aerosense will eschew the consumer drone market for an equally-crowded enterprise drone market. Sony said that it plans to leverage its “camera, sensing, telecommunications network, and robotics technologies,” to build competitive enterprise-grade drones.
(One can only hope that the lessons Sony learned from the well-loved robot dog Aibo carry over into the Sony's next robotics endeavor. The company only discontinued support for Aibo in 2014, and dedicated fans spend hundreds of dollars to keep their Aibos “alive” and even hold funerals for them when they can not be saved.)
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