Friday, July 3

Apple Music impressions: Tunes for (a more generic version of) you

 

Bubble pop, bubble bubble bubble pop

When Apple showed up to the portable music device industry in 2001, the computer maker didn't have the advantage of being earliest to market. It had to win out by way of simplicity and usability, which its innovative, touch-sensitive click-wheel accomplished heartily.

Apple has since tried to replicate that click-wheel simplicity—albeit through entirely new interfaces and control methods—with varying levels of success, from amazing (iPhone) to lukewarm (Apple Watch). This week saw a relatively smaller launch of the new Apple Music app, and while it doesn't quite compare to a hardware rollout, it's hard not to look at the company's first music-streaming service and think about the iPod's incredible simplicity and reminisce fondly—maybe a little too fondly—about those good ol' days.

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