Chipmaking giant Intel has sued (PDF) a small San Francisco digital marketing company, claiming that by calling itself "Vital Intel," the company has infringed and diluted Intel's trademarks.
In a complaint filed on Thursday, Intel says that for the past year it has "attempted tirelessly to amicably resolve this matter" to no avail. "Defendant has refused to take this matter seriously and engage in a substantive dialogue with Intel," the chipmaker's lawyers write.
"We don't really have a choice but to challenge trademark infringement of our rights," said Intel spokesperson Tom Waldrop. "We have an obligation to our shareholders to protect the investment in our brand."
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