The close of Nintendo's 2015 fiscal year coincided with its annual Japanese shareholders meeting, an event whose closing Q&A session has been transcribed, translated, and posted in English every year since 2010. This year saw the company talking frankly about its position in the gaming market, its slow transition into smartphone game development, and more.
Nintendo President Satoru Iwata fielded most of the questions, the first of which concerned downloadable game prices—and why they are higher than boxed ones. Iwata described the risks that big-box retailers take on when buying bulk inventory, then acknowledged that Nintendo "sets a different wholesale price for these two versions."
But he didn't speak to any efforts by Nintendo to adjust pricing for customers who don't care for the "business risk" issues that retailers face and just want a fair game price; instead, he hinted that the company's upcoming replacement for Club Nintendo, coming this fall, might include "a system where Nintendo can give (individual) offers to each consumer." Iwata confirmed that Nintendo's total downloadable game sales reached 31.3 billion yen—about $254 million—in revenue, which he said was a 30 percent increase from fiscal year 2014.
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