Small sample size not withstanding, more than 30 percent of Ars readers that shared with us said they didn't even use Facebook back in 2011. Our official Ars page hovered around 35,000 fans at the time. Today, seemingly every single post we make to that site reaches more readers. And Facebook now hosts journalism directly in addition to all the referrals and engagement it offers to media outlets' big and small. Pew Research puts it as far and away the biggest way social media users find news.
So at Ars and elsewhere around the Web, newsrooms are constantly asking themselves about what social platforms they should utilize and what strategies are effective 10 minutes ago. We've started making the topic part of our annual Technicon meetings and even have social conscious editors based in London these days. But ultimately Ars is and has always been about our readers (see comment threads and forums as the prime examples), so we're long overdue to hear from you on the topic.
The four questions below are merely a macro-level chance at feedback for all things Ars social media. If you've got specific ideas or suggestions you want to share, we're always just an e-mail away. And with this post, like any story, rest assured we're keeping an eye out on the comments.
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