Wednesday, July 29

The mortifying, terrifying Windows promo videos of years past

Windows 10 is happening, and you may or may not be running it by this evening, depending on whatever magical factors are used by Microsoft to determine availability. Upgraders will experience what our own Peter Bright calls a not-quite-perfect Start Menu and (at least eventually) some hot DirectX 12 gaming action, but something else is missing from the launch.

See, in years past, as a new version of Windows charged toward release, Microsoft always released a little something extra—a promotional video.

This is not a Microsoft-exclusive idea. Every company releases marketing-driven promotional videos, and they range from ludicrously overblown ballads to hilariously insulting and condescending how-to videos. But Microsoft’s promo efforts stand out even in this sea of crap.

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