They are the queries we type into Google at our lowest ebb, our souls screaming into the search bar:
"RETIRE WEALTHY"
"how to get a girl to like you"
"how to deal with divorce"
"male sexual enhancement"
"weight management Indianapolis"
"instant loans"
The list goes on; it's seemingly infinite. Such search terms offer insight into both our fears ("how bad is caffeine during pregnancy") and desires ("bronies"). And thanks to thousands of poorly paid freelance writers looking to pick up some extra cash or toiling for wages, the results we’re served in these vulnerable moments are often hastily scribbled, poorly written, ungrammatical filler text. This old world relic represents a time when getting to the top of Google rankings wasn’t dependent on the quality of information you supplied but how many people linked to your site.
This kind of text—the equivalent of fast food or hangover-friendly TV—is the preserve of content mills, an Internet subculture where for-hire workers are tasked with writing vast amounts of online copy for a pittance. Today, when more media outlets and self-publishing tools exist than ever before, such word factories somehow continue to exist.
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