On Thursday, Nielsen Music released its 2015 US mid-year report, finding that overall music consumption had increased by 14 percent in the first half of the year. What's driving that boom? Well, certainly a growth in streaming—on-demand streaming increased year-over-year by 92.4 percent, with more than 135 billion songs streamed, and overall sales of digital streaming increased by 23 percent.
But what may be more fascinating is the continued resurgence of the old licorice pizza—that is, vinyl LPs. Nielsen reports that vinyl LP sales are up 38 percent year-to-date. “Vinyl sales now comprise nearly 9 percent of physical album sales,” Nielsen stated.
Who's leading the charge on all that vinyl? None other than the music industry's favorite singer-songwriter Taylor Swift with her album 1989, which sold 33,500 LPs. Swift recently flexed her professional muscle when she wrote an open letter to Apple, criticizing the company for failing to pay artists during the free three-month trial of Apple Music. Apple quickly kowtowed to the pop star and reversed its position.
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