Windows 8 was the first Windows to include a Store, along with a pair of new apps: Music and Video. While those apps had some nice features, they were both designed for the hard sell, better suited to being storefronts than media players.
Windows 8.1 shook up the store and included brand new Music and Video apps. Store features weren't gone, but they were no longer the priority.
Windows 10 shakes up the store again. The Music and Video apps have shed the Xbox branding that they used in Windows 8 and are now "Groove Music" and "Movies and TV." If we thought the effort to sell was a little too overwhelming in the Windows 8 apps, the Windows 10 ones swing too far in the other direction.
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