Wednesday, August 19

OnePlus 2 Review—OnePlus cuts the wrong corners to stand out on a budget

Specs at a glance: OnePlus 2
Screen 1920×1080 5.5"(401 ppi) LCD
OS Android Lollipop 5.1 with Oxygen UI
CPU Eight-core Qualcomm Snapdragon 810 (Four 1.8 GHz Cortex-A57 cores and four Cortex-A53 cores)
RAM 3GB (16GB version)4GB (64GB version)
GPU Adreno 430
Storage 16GB, or 64GB
Networking 802.11b/g/n/ac, Bluetooth 4.1, GPS
Bands US Model
GSM: 850, 900, 1800, 1900MHz
WCDMA: 1/2/4/5/8
FDD-LTE: 1/2/4/5/7/8/12/17Europe Model
GSM: 850, 900, 1800, 1900MHz
WCDMA: 1/2/5/8
FDD-LTE: 1/3/5/7/8/20
Ports Micro USB 2.0 Type-C, headphones
Camera 13MP rear camera with OSI and laser autofocus, 5MP front camera
Size 151.8 x 74.9 x 9.9 mm
Weight 175 g
Battery 3300 mAh
Price $329 (16GB version) $389 (64GB version)
Other perks Fingerprint reader, 3-position physical notification mode switch, RGB notification LED, Dual SIM

As a company, OnePlus' most distinctive quality has always been its aggressive marketing strategy. Despite only selling about a million phones so far, the company's slow drip of launch info and any-press-is-good-press mentality keeps it in the news almost as much as companies that sell 100x more units. OnePlus has made a name for itself by aggressively targeting enthusiasts with a "flagship" level device priced at less-than-flagship prices. Its software strategy fully embraces the modding community.

The OnePlus One, like several of Google's Nexus phones before it, did a great job of being cheap without feeling cheap. Google has a ton of money to burn with a pricing scheme like that, but things appear different for OnePlus. It seems like reality has kicked in with the company's second phone, and you can really feel the cost cutting issues with the OnePlus 2.

In an attempt to stand out on a budget, OnePlus removed some "standard" features you would expect on a smartphone, replacing them with unique items it thought consumers would like. We imagine the company made a list of things users do and don't care about, which came out like this:

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