Monday, August 3

Pinnacle to sell luxury double-watch that includes an Apple Watch on the back

The Apple Watch is starting to pop up in the wild pretty regularly—I saw several on wrists at the airport last week, and once you see someone using a gadget in an airport it’s pretty much officially mainstream. Though the $10,000 price of the top-end Watch Edition version drew criticism for being outrageously expensive, it’s important to keep that number in perspective. As far as luxury watch makers go, $10,000 isn’t really even a mid-market price. And luxury watch makers, perhaps hoping to cater to a clientele that appreciates fine timepieces but also wants to have the latest gadget without looking like a double-Swatch-wearing refuge from the mid-80s, have struck back.

Witness the Skyview Pinnacle from boutique timepiece manufacturer Nico Gerard. According to Mashable, which interviewed Nico Gerard CEO Andy Pluemer, the Skyview Pinnacle comes with a Swiss-made automatic mechanical movement that takes six months to produce. On the opposite side of the band from the normal watch face sits a transplanted Apple Watch, looking confused and out-of-place, like a chronographical CatDog.

Like the Apple Watch itself, the Skyview Pinnacle comes in a number of styles—three, to be exact. Two are relatively inexpensive, coming in at $9,300 for a black model or $9,500 for a blue model (both of which ship with stainless steel Apple Watches awkwardly attached). On the other hand, if you’re Alec Baldwin, maybe the $112,000 gold version is more to your liking. It comes with a genuine Apple Watch Edition watch on its backside and will enable you to say "You see this watch? This watch costs more than your car!" with a high level of certainty.

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