(credit: Denise Chan)
A growing technology sector had finally made the big shift toward catching the interest of the greater consumer market. More people could afford the necessary devices and services to join in, and the sector promised to change the way people got their news and information, so media companies fought to find a way to tie into this new thing that they barely understood.
One of the biggest media outlets at the time, a vanguard of the old print world, tried to shake things up with a categorically weird new product that revolved around this burgeoning new tech. Knowing that novice users might not understand or even want an unfamiliar media-consumption device, the company tried to curry favor with a giant giveaway and shipped millions of freebies to newspaper subscribers.
That's the story making the rounds this week thanks to a partnership announced on Tuesday between The New York Times and Google Cardboard. On the weekend of November 8, over one million Times subscribers will get a Cardboard-branded makeshift virtual reality kit tucked into the weekend newspapers that land on their doorstep—which they'll be able to use, along with a compatible smartphone, to watch a short VR film co-produced by The New York Times Magazine.
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