Oculus Rift will cost over $350 so there are “no compromises,” says founder

(credit: Oculus)

The Oculus Rift VR headset will cost more than $350 (~£230), according to company founder Palmer Luckey, putting its price at the very top of early estimates. Earlier this year, Oculus CEO Brendan Iribe hinted that a complete Rift system, including a suitably powerful computer, would cost about $1,500 (~£1,000). Obviously, the UK prices are just estimates; electronics tend to be more expensive in Europe than in the US, after various taxes and import levies are figured in.

In an interview with Road To VR at the Oculus Connect conference, Luckey responded to a query about whether the Rift's price would be in line with its $350 developer kits, a ballpark target that had been initially discussed by the company.

"You know, I’m going to be perfectly honest with you. We’re roughly in that ballpark…” said Luckey, "but it’s going to cost more than that. And the reason for that is that we’ve added a lot of technology to this thing beyond what existed in the DK1 and DK2 days."

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