X's new logo. (credit: Re/Code)
A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and a new logo. It dropped the "Google" and is just "X" now, and you can the division's big yellow X logo above.
In The Google Tracker, we wondered if all the Alphabet companies with "Google" branding would end up getting renamed, and Google X is merely the latest division to drop "Google" once it left Google. We've also seen Google Ventures turn into "GV" (yes, just the letters), and Google Life Sciences become "Verily." The remaining non-Google products that use the "Google" name are Google Capital, Google Fiber, and Google Self Driving Cars.
The report says X is "sharpening its focus" and "framing itself as Alphabet’s incubator." X remains Alphabet's moonshot factory—it's there to evaluate ideas, build working solutions, and spin the projects out into Alphabet companies. The report says a new group inside X, called the "Foundry" is "creating tighter criteria" on when these projects get to live or die.
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