(credit: Warner Bros.)
Facebook's lip-service 69p ($1) annual subscription fee for its WhatsApp messaging service has been dropped by the company.
However, the Mark Zuckerberg-run free content ad network has promised that WhatsApp will remain ad-free.
Instead—in a strategy that echoes that of the plans for Facebook's Messenger service—the multinational is hoping to tie-up deals with big name brands, such as airlines and banks, which may prove to be a red flag for privacy campaigners, particularly in Europe.
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