Wednesday, February 17

David Pogue’s Yahoo Web home gutted in cost-cutting purge

Yahoo's once-iconic San Francisco billboard, pictured here in 2011. (credit: Scott Schiller)

In January of 2014, Yahoo CEO Marissa Mayer's keynote at CES in Las Vegas featured the recently launched Yahoo Tech, the company's technology news "digital magazine." She had hired former New York Times technology columnist David Pogue in October of 2013 as the site's architect and shining star and brought in a stable of other editorial talent to create digital magazines for other "verticals" (food, cars, music, and health among them) as part of her big turnaround strategy for the company. But the turnaround never materialized, and now the sites are being shut down or scaled down.

Dan Tynan, editor-in-chief at Yahoo Tech, revealed his departure in an e-mail to staff published by Politico today. "Well, that was not entirely unexpected," Tynan wrote in the memo. "Eight Hundred and Four days after taking the purple, my career as a Yahoo is over." Politico reported that Yahoo intended to shut down Yahoo Tech along with a flight of other sites.

However, a Yahoo spokesperson told Ars that Yahoo Tech was not being shut down—but several other brands are. And Tynan's departure is part of a broader layoff being announced today. "In early February Yahoo shared a plan for the future, with this new plan came some very difficult decisions and changes to our business," the spokesperson said. "As a result of these changes some jobs have been eliminated and those employees will be notified today. We thank those employees for their outstanding service to Yahoo and will treat these employees with the respect and fairness they deserve."

Read 4 remaining paragraphs | Comments

No comments:

Post a Comment