(credit: Harrison Weber)
Time Warner had its fourth-quarter earnings call on Wednesday morning, and HBO, a subsidiary of the network, revealed some interesting information about its new standalone streaming service, HBO Now. The highly anticipated launch of HBO Now was expected to draw a huge following from cord-cutters. But Richard Plepler, the CEO of HBO, told investors and journalists that HBO Now had only attracted about 800,000 subscribers since the service launched in April.
Plepler said he was pleased with the growth, especially considering that HBO Now hasn’t yet been released on Playstation and Xbox platforms. He added that HBO Now also hasn’t yet released content from Jon Stewart, Bill Simmons, and the Vice Daily News Show, which he said was certain to drive subscriptions. Still, 800,000 subscribers could be seen as a slow start, especially considering that Plepler told investors in November 2014 that he was hoping to draw in four or five million new subscribers with HBO Now.
”We’re learning all the time… We see an enormous amount of subscribers ahead,” Plepler said on the call today, adding that, "HBO Now is an additive part of our growth strategy… We’re going to work in a multifaceted way to expand our sub[scriber] base.”
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