Jonathan Gitlin
The C-HR concept car was shown off at last year's LA Auto Show. It's still going into production but will be branded as a Toyota.
7 more images in gallery
Japanese car companies have been experimenting with US-market sub-brands for quite a while now. Toyota arguably owns the trend—and the most successful example—with Lexus, which rebranded Japanese-market Toyotas like the Soarer and Camry with a side helping of added luxury. Others followed suit (Nissan and Infiniti, Honda and Acura), and Toyota tried it for a second time with Scion, a sub-brand aimed at the young. Today, the company announced that Scion is no more.
“Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”
In addition to more youth-oriented cars, Scion also let Toyota experiment with ideas like no-haggle pricing and a slimmed-down options list (not to be confused with the huge number of accessories for personalizing one's car).
Read 2 remaining paragraphs | Comments
No comments:
Post a Comment