Wait... which is which? I'm confused!
When you looked at the recent Need for Speed games from EA subsidiary Ghost Games, did you mistakenly think you were actually buying a game in the long-running Tom Clancy's Ghost Recon series. No? Well, Ubisoft is worried that you might be confused, now or in the future. That's why the company is officially opposing EA's application to trademark the "Ghost" name with the US Patent and Trademark Office.
In a Notice of Opposition posted on the USPTO site, Ubisoft correctly points out that the "Ghost Recon" name has been in use since 2001, long before the first game under the Ghost Games label came out in 2013. But Ubisoft goes on to claim that "applicant’s proposed mark GHOST mark is nearly identical to the GHOST RECON marks used and owned by [Ubisoft]" and that the new mark is "likely... to cause confusion, to cause mistake, or to deceive."
"Consumers are likely to believe, mistakenly, that the goods and services [EA] offers under Applicant’s Mark are provided, sponsored, endorsed, or approved by [Ubisoft], or are in some way affiliated, connected, or associated with [Ubisoft], all to the detriment of [Ubisoft]," the filing argues.
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