New York Yankees fans opening the newspaper this week may see an unusual full-page advertisement urging them to "Drop Comcast today and find another TV provider." The ad points fans to a website that suggests DirecTV, Frontier, and Verizon as alternatives.
It's the latest punch thrown in a fight between Comcast and the YES Network, which broadcasts about 130 Yankees games per season and is owned by Fox and Yankee Global Enterprises. When negotiations for a new carriage deal broke down in November, Comcast dropped the regional sports network, affecting about 900,000 homes in New Jersey, Connecticut, and Pennsylvania, the New York Post reported at the time.
Since there's still no deal and regular season baseball starts in less than a month, the YES Network took out the full-page ads in The New York Times and other newspapers and is also urging fans to drop Comcast with "radio and TV spots, outdoor placements, and an aggressive social media strategy," Variety reported this week.
Read 5 remaining paragraphs | Comments
No comments:
Post a Comment